Union University Admissions Senior Capstone Project

As a student ambassador for Union University's Admissions Office who primarily runs their social media account, I wanted to create guidelines and infographics to design and maintain a consistent voice for the coming years. 

This package would include a general branding guide with logos, primary, secondary, and tertiary colors complete with hex codes, various typography for headlines, intros, and body text, and examples of images to use.

 There are guidelines for both the primary and class Instagram accounts. These guidelines include a general posting schedule, a caption formula, hashtags to use consistently, and who to tag and collaborate with. 

The bulk of this capstone project are infographics of our campus tour route, highlighting the main talking points at each location.

Finally, templates for the yearly class Instagram account include meeting your enrollment counselor, featuring departments and testimonials, various jobs and resources, and meeting future friends and classmates.

The designs in this capstone project were created using Adobe Creative Cloud applications (Illustrator and InDesign) and Canva Pro